AMAZAYT is more than olive oil. It is an elixir of life—a tribute to the land, the hands that cultivate it, and the timeless traditions that shape it. Born in the breathtaking Atlas Mountains, our extra virgin olive oil carries the richness of Moroccan terroir, the wisdom of generations, and the essence of a place where nature and culture are inseparable.

What Makes It

Unique

Our extra virgin olive oil is single-origin, made exclusively from Picholine Marocaine olives — an indigenous variety celebrated for its bold, peppery character and high polyphenol content.

These olives are hand-harvested early in the season, when their antioxidant levels are at their peak, then cold-pressed within 24 hours to preserve purity, freshness, and nutritional value.

The unique microclimate of the Atlas Mountains—characterized by dry air, intense sunlight, and sharp temperature swings between day and night—naturally concentrates aromas and bioactive compounds, resulting in an extra virgin olive oil with remarkable flavor complexity and exceptionally high polyphenol levels.

Sustainable &

Socially Rooted

Behind every bottle is a network of dedicated small-scale farmers, working in harmony with nature. The packaging is lovingly assembled by a women’s cooperative, contributing to the economic empowerment of rural Moroccan women.

We cut out unnecessary intermediaries, forging a direct path from farm to bottle to you. This not only preserves the integrity of the oil, but also ensures fair compensation and reinvestment in local communities.

Why AMAZAYT?

Founded by a young woman raised in Italy, in the land of culinary excellence, yet forever drawn to the soil of her ancestors — AMAZAYT is rooted in the same village where her grandmother was born, where olives have been harvested by hand for generations. Though she never lived there, the land has always called to her, quietly connecting memory, identity, and purpose.

The name itself reflects this duality:
AMA, from the Italian amare—to love, a tribute to care, craftsmanship, and community.
ZAYT, from the Arabic word for oil—an homage to its origin in the sun-kissed groves of the Middle Atlas Mountains.